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Small Business Saturday – Holiday shopping can build community

By Melissa Wagoner Most people are familiar with the term, “Black Friday,” in reference to the day after Thanksgiving – traditionally the biggest shopping day of the year. But in 2010 a new phrase was coined, “Small Business Saturday,” as a way of encouraging consumers to shop locally during the holiday season. And this year, according to many business owners, […]

The spa experience – Making home, skin care more accessible

By Melissa Wagoner When Deanna Perkins opened Serenity Home and Spa Shoppe in downtown Silverton in August 2020, she knew exactly how she wanted each customer to experience her store. “When I worked at spas, the moment people opened the door they would relax,” the seasoned spa manager said, describing the way the sights, sounds and even the smells of […]