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Small Business Saturday – Holiday shopping can build community

By Melissa Wagoner Most people are familiar with the term, “Black Friday,” in reference to the day after Thanksgiving – traditionally the biggest shopping day of the year. But in 2010 a new phrase was coined, “Small Business Saturday,” as a way of encouraging consumers to shop locally during the holiday season. And this year, according to many business owners, […]

Beyond brick and mortar: Online sales can be key to keeping small town businesses viable

By Melissa Wagoner Many small businesses rely both on brick and mortar storefronts and online marketing to stay viable. Klecker Knives in Silverton is no exception. “Small businesses in a small town have to diversify to make their sales,” Amanda DeDona, chief operations officer for Klecker Knives in Silverton explained. “You can’t just rely on foot traffic alone to make […]

An eclectic mix: New businesses bring new foods, products, services to town

By Dixon Bledsoe If you haven’t taken a shopping trip in historic downtown Silverton lately, you don’t know what you are missing. A couple of old favorites have relocated. The Chocolate Box has moved across the street to 115 N. Water, and Whimsy and Whimsy for Kids have combined in the larger space at 301 E. Main St. In the […]