Row by Row: Quilters encouraged to discover new patterns, experiences

August, 2017 Posted in Community

By Mary Owen19143696_1532291746844449_1204349766874530621_o

A row of ants carrying picnic items is this year’s Row by Row Experience creation by Quilt ‘n Stitch owner Marty White.

Row by Row is an international “shop hop” that gives quilters an opportunity to travel to any participating brick-and-mortar quilt shop for a free pattern. Organizers claim it’s a “low-stress, fun way” for shop owners to welcome customers to their store.

White, who is busy getting ready for her own shop hop, shared the story of ladies who cashed in a plane ticket, rented a van, made their map, and started visiting participating stores on their way back to Florida.

“They were so excited!” she said. “It’s not too late to get in on the fun!”

With the Row by Row experience, the first person to bring their finished quilt, using at least eight different rows from eight different participating shops, will win a stash of “25 fat quarters” (that’s 6¼ yards of fabric). If the winner uses Quilt ‘n Stitch’s row in the completed quilt, a bonus prize is awarded.

“This year’s project is based on the theme, On the Go, and each shop comes up with their own interpretation,” said White, who heard about the experience from another shop owner. “I thought why not marching ants.”

In addition to the free pattern, White explained participants can purchase kits to make their row. Patterns must be picked up at participating shows by Sept. 5 and turn in their completed quilts for prize consideration by Oct. 31.

“If quilters want to participate, they are welcome to come in the store for their free pattern,” said White, who would love Santiam Canyon stitchers to join in the fun.

The Row by Row Experience was started in 2011 with 20 quilt shops across New York State, and spread to the entire United States and Canada, she said.

“That first year 1,250 total stores participated in it,” she added. “In 2015, over 2,500 stores were involved. Last year, they invited parts of Europe and this year, Australia.”

White expects more shops to participate this year, beating out last year’s 3,122 number of participants.

“Shops in Europe are even participating,” she said. “There are no borders for customers!”

Also new this year is the Row by Row Experience’s program, Row by Row Junior, designed for kids ages 6 to 14. Blue “Made This!” ribbons will be awarded to the first five kids who return to a shop with an item made from a Row by Row Junior pattern.

More details about this campaign as well as future Row by Row experiences is available at www.rowbyrowexperience.com.

For more information on how to participate, call White at 503-767-4240 or visit quiltnstitch-or.com.

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