The three most important letters in Northwest craft brewing circles these days are I-P-A.
“Anything with the word IPA in it is hot,” said Matt Van Wyk of Oakshire Brewing in Eugene.
IPA, or India Pale Ale, originated in Britian in the late 18th century, with legend having it that they were brewed to be stronger and more “hoppy” to survive transport to India.
No matter the origin, “People love hops,” said Ben Love of Gigantic Brewing of Portland.
J Shilling, czar of the taps at 5th Street Growlers in Corvallis, agrees.